This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Synacor And Comcast Spotlight Announce Agreement For Online Ad Sales Expanding Local Market Reach For Advertisers

BUFFALO, N.Y. and PHILADELPHIA, Sept. 19, 2012 (GLOBE NEWSWIRE) -- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen portals and TV Everywhere solutions, and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will make it easier for advertisers to reach local online audiences through a single point of contact.

Under the agreement, Comcast Spotlight will have the ability to sell advertising inventory on Synacor-managed web portals in areas where Comcast Spotlight also sells local spot television advertising on behalf of television service providers utilizing a Synacor portal. This will enable local marketers to efficiently and effectively reach multichannel video subscribers, both on television and online through one sales team.

"This agreement will offer opportunities to advertisers to expand the reach and effectiveness of their marketing," said Tom Straszewski, Vice President of Online Advertising for Comcast Spotlight. "As consumers become multimedia multitaskers—watching TV while simultaneously going online for everything from checking e-mail to managing DVR recordings to watching video content—advertisers are finding it valuable to deliver their messages across multiple platforms to achieve the impressions they need." 

"Comcast Spotlight, with its local in-market reach and expertise, is the perfect complement to Synacor's sales strategy that includes serving national, regional and local advertisers. We're accelerating digital ad revenue growth and yield management across all markets, and most importantly, unlocking the value of Synacor's vast digital inventory to the benefit of advertisers, by ensuring the right ads reach the right engaged consumers," said Synacor COO Scott Bailey. "This dynamic is key to forging strong relationships between brands and their consumers, and we're thrilled to work with Comcast Spotlight to expand upon that mission."

For more information on Synacor and its online advertising opportunities, please visit synacor.com/advertisers. Synacor reaches over 23 million households, tallying a monthly average of 20 million unique visitors, 78 million search queries and 3.7 billion ad impressions.

About Synacor

Synacor's white-label platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, cloud-based services and apps to their end-consumers across multiple devices, strengthening those relationships while monetizing the engagement. Synacor (Nasdaq:SYNC), is headquartered in Buffalo, NY. For more information, visit synacor.com. Integrate. Authenticate. Engage.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs