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Does HP Deserve a Do-Over?

Stock quotes in this article: HPQ, MSFT, AAPL, RIMM, GOOG, NOK 

NEW YORK (TheStreet) -- F. Scott Fitzgerald once wrote that "there are no second acts in American lives." That is also true in the world of business and Wall Street, where companies rarely (if ever) are given second acts or "do-overs."

But this is what tech giant Hewlett-Packard (HPQ) is asking for, or thinks it deserves, as it is now reconsidering its position in the smartphone market.

In a recent interview, company CEO Meg Whitman confirmed what has been speculated upon for quite some time -- HP will re-enter the smartphone market. She was quoted as saying:

"We have to ultimately offer a smartphone because in many countries of the world that is your first computing device. There will be countries around the world where people may never own a tablet, or a PC, or a desktop; they will do everything on the smartphone. We're a computing company, we have to take advantage of that form factor."

As an unabashed HP apologist, I'm getting some mixed feelings about this. While I do appreciate the company wants to make preparations for the inevitable post-PC era, it seems we've been down this road once before. The result was a disaster.

Now it wants to compete with leaders Apple (AAPL), Google (GOOG) and Samsung, the so-called "axis of evil" that currently dominates an already saturated phone market. I'm not sure that is a great business strategy for company like HP that is in the midst of recovering from previous mistakes.

After all, this is the same cut-throat industry that has left for dead once-dominant powers Research in Motion (RIMM) and Nokia (NOK) while leaving little room for anyone else wanting a piece of the pie.

Even Microsoft (MSFT) is finding it increasingly difficult to convince the market that it can produce a phone that consumers love. That it needs Nokia's help to do it should serve as a reminder that perhaps HP is not prepared to go it alone it at all.

What's more, it seems exceptionally bold that HP cares very little that RIM has all but fallen by the wayside after having every advantage in the world as once a market leader.

So HP, which fell flat on its face after its last smartphone attempt following its Palm acquisition, needs to answer some very important questions here: What will be different this time and should Wall Street care?

That might sound harsh but it appears the company has found a new leader in Meg Whitman who, so far, appears to have placed the company on a path towards a solid recovery.

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