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TheStreet Open House

Caesars Entertainment's Total Rewards Loyalty Program Receives The Only Loyalty Award Determined By Members Of The Loyalty Industry

In March 2012, Caesars expanded the program to allow enrolled customers to also receive rewards by shopping at any of the more than 500 major participating retailers nationwide, including Best Buy, Target, the Apple Store, Barnes & Nobles, Banana Republic, 1-800-FLOWERS and other merchants, that are accessible through the Total Rewards Marketplace.  Total Rewards introduced several new benefits to enhance the program including preferred pricing at participating restaurants at every Caesars property and pre-sale access to show tickets.  These and other improvements to the program demonstrate Total Rewards' ongoing commitment to finding new and meaningful ways to reward its members' loyalty.

For more information, visit TotalRewards.com.

About Caesars Entertainment Caesars Entertainment is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions, and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Caesars ®, Harrah's ®, and Horseshoe ® brand names. Caesars also owns the World Series of Poker ® and the London Clubs International family of casinos.  Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence, and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment.  For more information, please visit www.caesars.com .

About COLLOQUY:COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 45,000 global subscribers to its magazine and www.colloquy.com the most comprehensive loyalty web site in the world. COLLOQUY's research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is a loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY's proprietary methodology.  COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184. 

About LoyaltyOneLoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. 

LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. 

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