This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Caesars Entertainment's Total Rewards Loyalty Program Receives The Only Loyalty Award Determined By Members Of The Loyalty Industry

LAS VEGAS, Sept. 18, 2012 /PRNewswire/ -- Caesars Entertainment Corporation (Nasdaq: CZR) today announced that, in recognition of its Total Rewards loyalty program, it has received COLLOQUY's Master of Enterprise Loyalty Award, the only loyalty award determined by members of the loyalty industry. COLLOQUY, the global research group of LoyaltyOne, a leader in the design and implementation of loyalty programs, grants this award each year to the company that best demonstrates how its Enterprise Loyalty strategy has been adopted and integrated across its enterprise, resulting in improved financial and/or customer performance, competitive advantage and longer term customer loyalty.

The Master of Enterprise Loyalty Award recipient was nominated by external audiences, rather than by the companies themselves, and the winner was determined by a jury of industry thought leaders.  Caesars prevailed over other leading loyalty marketing companies across the globe to receive this prestigious award.  According to COLLOQUY, the Master of Enterprise Loyalty Award is presented to the company that "has embraced a corporate-wide, holistic approach to using data to transform the consumer experience and improve both financial and customer performance."

"We are constantly looking for ways to innovate and improve our customers' experience. We are honored and excited to be recognized as a world leader in building loyalty with our valued guests," said Tariq Shaukat, executive vice president and chief marketing officer for Caesars Entertainment. 

Total Rewards recognizes and rewards customers for all forms of entertainment spend at any of Caesars' casino, dining, retail, and entertainment venues nationwide. Through Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of exclusive access to unique experiences, amenities and benefits. Total Rewards' major resort brands include Caesars Palace, Horseshoe, Harrah's, Flamingo, Bally's and Planet Hollywood Resort and Casino.

Stock quotes in this article: CZR 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,501.65 0.00 0.00%
S&P 500 1,878.61 +3.22 0.17%
NASDAQ 4,148.3380 +21.3710 0.52%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs