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Vantiv Webinar To Explore Exploding Mobile Payments Market

CINCINNATI, Sept. 18, 2012 /PRNewswire/ -- Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, presents the third webinar in its Vantiv Insight Series, "Payments Go Mobile" on Wednesday, September 19, 2012 Noon – 1:00 pm EDT.  Industry experts, Ben Love, Vice President, Mobile Strategy at Vantiv and Ken Paterson, Head of Research Operations at Mercator, will explore the growing mobile payments movement and what merchants and financial institutions need to understand in order to position themselves to meet changing consumer demands. Registration for this webinar is open at

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"Awareness of mobile as a payment option is at an all-time high and the rapid growth of the market is producing many market players and possible outcomes," said Love. "Merchants and financial institutions have an opportunity to revolutionize the consumer experience they offer by staying current on the latest trends around mobile banking, smartphone payments and merchant tablets, as well as the market challenges that must be resolved for growth to continue."

The webinar will feature key findings from the Vantiv Insight Series Research, conducted by Mercator Advisory Group. The webinar, based on a Vantiv white paper of the same name, will cover additional topics including:
  • The gap between smartphone buzz and smartphone usage for mobile payments
  • How the push towards EMV technology may actually further the mobile movement
  • How evolving payment capabilities are making mobile banking more compelling for consumers
  • How merchants are using mobile tablets as point-of-sale devices to increase sales and decrease costs
  • The functionality and value customers are seeking in mobile banking and mobile payment apps
  • Timing and investments surrounding EMV and NFC technologies
  • Concerns and requirements around mobile payment security

In February 2012, Vantiv partnered with Mercator Advisory Group to conduct primary research to better understand consumer awareness, perceptions, opinions and usage of emerging payment products and technologies in the U.S.  More than 1200 consumers were asked details about how they currently make payments and how they expect to do so in the future. The data is published monthly in a series of white papers, fact sheets, and blog articles housed on  As a thought leader in the payment space, Vantiv offers consultative reviews of its proprietary research to help clients drive greater insight into how their business can efficiently and effectively improve the customer experience.

For more information about the Vantiv Insights series, to replay previous webinars, or to download articles from the Vantiv Resource Library, visit Vantiv Insights can also be found on Twitter, Facebook, LinkedIn and Google+.

About Vantiv, Inc.

Vantiv, Inc. (NYSE: VNTV), is a leading, integrated payment processor differentiated by a single, proprietary technology platform.  Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider.  We build strong relationships with our customers, helping them become more efficient, more secure and more successful.  Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S.  The company's growth strategy includes expanding further into high growth payment segments, such as prepaid, ecommerce, mobile and information solutions, and attractive industry verticals, such as business-to-business, government, healthcare and education. For more information, visit

©Copyright Vantiv, LLC.  All rights reserved.  Vantiv, the Vantiv logo, and all other Vantiv product or service names and logos are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries.  ®indicates USA registration.

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