AXE Showerpooling Gets Guys And Girls In On The Action Of Water Conservation

ENGLEWOOD CLIFFS, N.J., Sept. 18, 2012 /PRNewswire/ -- Here's a splash of cold water: a recent survey conducted by AXE found the average shower taken by an 18- to 24-year-old in the U.S. lasts more than 17 minutes, a full nine minutes longer than the optimum shower time recommended to conserve water.[1] While generally not top-of-mind, people's water use habits play a big role in determining their personal environmental footprints. AXE Shower is launching "Showerpooling," a campaign to educate guys and girls on the importance of water conservation in the U.S. and how everyone can save water by taking small actions in their everyday lives.  

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The Showerpooling campaign encourages guys and girls to make sustainable living routine, have fun while doing it and recruit their friends to join in on the action. The campaign includes tongue-in-cheek animated videos narrated by AXE ambassador and actress Nikki Reed (Twilight, Empire State); an online pledge to save water; and a campus tour through which AXE will distribute 7,000 water-efficient Delta® showerheads with H ₂Okinetic™ Technology. AXE Shower is also donating $100,000 to the Alliance for Water Efficiency, a non-profit organization dedicated to the efficient and sustainable use of water, to fund conservation research projects and provide technical support to water-stressed cities.

"Seventy percent of the Earth's surface is covered by water, but less than one percent of this is available for human use," said Mary Ann Dickinson, President and CEO of the Alliance for Water Efficiency. "Water supplies are finite and it's crucial that young people are educated about this issue so we can work to conserve this precious resource."

To better understand 18- to 24-year-olds' water consumption habits, AXE surveyed more than 1,900 guys and girls across the country.

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