This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SapientNitro Deepens Capabilities In Data And Analytics As Iota Partners Joins Company

Stocks in this article: SAPE

SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Iota Partners, an instrumentation-driven consumer research consultancy, has joined SapientNitro to bolster the company’s research, data and analytics practices. The Chicago-based boutique brings 20+ years of experience and innovation in research approaches that deepen understanding of consumer behavior in today’s digital world.

The move is part of SapientNitro’s continued focus on tapping into the opportunities of Big Data to help clients better understand the habits of their increasingly wired, rapidly evolving consumers. According to research firm IDC, the world’s data is doubling every two years 1, due largely to advancements in technology.

“Today, companies live in an era of unprecedented access to data,” said Alan J. Herrick, president and CEO of Sapient. “Marketing, business and IT executives are grappling with how to increase the actionability of the troves of it at their disposal. At a time when more business investment is being directed toward customer-focused initiatives, it’s critical that our clients better understand today’s always on, ever changing consumer. As an evolved breed of brand storyteller, we’ll leverage Iota’s groundbreaking approaches and consumer insights to shape the stories we tell and connections we forge in powerful, new ways.”

Iota Partners is a firm of widely published authors, educators, researchers, and visionaries that operate at the intersection of research and design. Co-founders Rick Robinson and John Cain bring more than two decades of continuous innovation in studying consumer behavior with a focus on transforming companies through design, strategy, and innovation. Earlier in their careers, Robinson and Cain co-founded E-Lab, an ethnographic research firm acquired by Sapient in 1999 and which remains an integral part of its research and experience design teams.

“At Iota, we’ve developed innovative methods, using sensor-based technologies, to create an always-on research environment that enables new kinds of customer insights than previously possible,” said Robinson. “Simply put, we help brands to powerfully inform their stories with the richest insights they have seen. Our challenge as a small boutique had been the lack of a scaled platform to bring to life those stories to their fullest expression. As part of SapientNitro, we can leverage the best storytellers in the world, ones that embrace the entire consumer ecosystem.”

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs