Neustar, Inc. (NYSE: NSR) today announced that Ted Prince has joined the company as its Senior Vice President of Media and New Ventures. Mr. Prince will be responsible for overseeing Neustar’s Media group, including Neustar’s UltraViolet™ initiatives.
Neustar powers the UltraViolet Coordinator, which is an open system for digital content distribution anchored by a shared, cloud-based digital media library and account management system. Mr. Prince also will focus on developing other promotion, protection and new media businesses in the information and analytics space along with developing new strategic partnerships across Neustar’s key vertical markets. He reports directly to Julian Lighton, senior vice president of Strategy and Corporate Development.
Prior to joining Neustar, Mr. Prince was Chief Operating Officer, Global Media, and President, National Geographic Ventures where he led the company’s digital media businesses and new initiatives, including strategy, content, marketing, technology, distribution and partnerships.
“Ted's experience transforming National Geographic into a leader in nonfiction digital media makes him the strongest possible choice for this position,” said Lisa Hook, president and CEO, Neustar. "Ted and I worked together for several years at AOL, and I look forward to collaborating with him once again. For Neustar, expanding strategic partnerships and new media businesses is a vital part of our strategy, and expanding upon our success in helping to build and run the entertainment industry’s UltraViolet initiative is an important opportunity.”“At National Geographic, Ted was very successful in building and leading a team that drove digital, TV and new platform revenues. Ted’s track record and his extraordinary knowledge will be highly valuable as he develops new partnerships and ventures for Neustar’s businesses, from media and advertising to information services and analytics," said Mr. Lighton. “I am thrilled to join Neustar, and look forward to working with the team to build the company’s Media and New Ventures group. This is an exciting time to join Neustar, with so many new initiatives taking off. I’m looking forward to helping this amazing business continue to grow and develop,” said Mr. Prince. He added, “Having the opportunity to work once again with Lisa Hook just adds to my excitement in joining the company.”