“This campaign is an example of reinventing beloved, classic characters to market a classic brand in a new way,” Tutterow added. “We needed a creative team that could provide specific animation expertise, so we partnered with PatMan Studios to help us with this and they provided real value in the process.”“We had so much fun bringing these retro illustrations back to life,” said Pat Giles, co-founder and partner at Pat-Man Studios, the creative shop that worked with the Cheerios team to bring the Cheerios Kid and Sue back to life in the digital age. “The Cheerios Kid and Sue provide an ‘edu-taining’ look at a topic many of us don’t understand and we had a blast giving these classic characters the life and voice to do it” said Manny Galan, co-founder and partner.
The Cheerios Kid And Sue Teach Boomers How Cheerios(R) Cereal Helps Lower Cholesterol As Part Of A Heart Healthy Diet. (Video: General Mills)
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