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Sequential Brands Group Announces Licensed Partnership For People's Liberation Brand With Sunrise Brands

Sequential Brands Group, Inc. (OTC: SQBG), a licensing and branding company, announced today that it has signed an agreement with Sunrise Brands, LLC, for the license of men’s and women’s apparel, and backpacks for its People’s Liberation brand. The brand is known for its superior fits and silhouettes, combined with its unique back pocket designs, each style a version of the iconic People's Liberation star.

Todd Kay, Co-Founder and Vice Chairman of Sunrise Brands, says, “It is most exciting to have People's Liberation added to our diverse portfolio of brands. The evolution of our corporate vision and growing retail collaborations is enhanced by the upcoming launch of People’s Liberation. We are very pleased to partner with Sequential Brands Group who significantly complements our strengths with their brand management expertise.”

The brand will be launching with women’s denim for Holiday 2012. The denim collection offers premium stretch-quality and wash features. Design-driven knits and wovens will soon be added to complement the denim collection, with a strong emphasis on graphics that will reflect the brand’s DNA. Men’s apparel, as well as a complete backpack and tote offering, will be introduced in subsequent seasons.

“We can’t think of a better home for the brand,” says Colin Dyne, CEO of Sequential Brands Group. “The team over at Sunrise Brands has the design, manufacturing and sales expertise to strategically grow the People’s Liberation brand in a meaningful way. We are looking forward to a great partnership.”

Sequential Brands Group is currently in discussions for additional licensed categories, including eyewear, watches, footwear, fragrance and swim.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast® People's Liberation® and DVS Shoe Company. The Company ensures that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. The Company has licensed and intends to license its brands in a variety of categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information please visit the Company's corporate web site at: http://www.sequentialbrandsgroup.com

About Sunrise Brands, LLC

Sunrise Brands is an apparel conglomerate operating a mixed portfolio of branded and private label business units. The powerful combination of 30 years industry experience and versatile business practices allows the company to deliver an increasing roster of value-added solutions to the fashion and retail industries. Sunrise Brands is dedicated to be the industry leader in brand development through strategic partnerships with major retailers. For more information on Sunrise Brands please visit web site at: http://www.sunrisebrands.com



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