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Continue to Book Profits in Consumer Staples

Forecast One-Year Return: Stocks with a red number are projected to decline by that percentage over the next 12 months. Stocks with a black number in the table are projected to move higher by that percentage over the next 12 months.

Value Level: the price at which to enter a good-'til-cancelled limit order to buy on weakness. The letters mean: W-Weekly, M-Monthly, Q-Quarterly, S-Semiannual and A- Annual.

Pivot: A level between a value level and risky level that should be a magnet during the time frame noted.

Risky Level: the price at which to enter a GTC limit order to sell on strength.

Coca-Cola Enterprises (CCE - Get Report) ($30.95) set a multiyear high at $31.29 on Sept. 17. CCE was downgraded to buy from strong buy this morning, has a so-so price-to-earnings ratio and is well above its 200-day simple moving average at $27.88. Reduce this position on strength to my monthly pivot at $31.60, then employ a "buy and trade" strategy between the value level and risky level.

Costco Wholesale (COST) ($102.25) set a multiyear high at $102.89 on Sept. 13. COST is rated a buy, has an elevated P/E ratio and is well above its 200-day SMA at $88.91. Employ a "buy and trade" strategy between the value level and risky level.

McCormick & Co (MKC) ($62.94) set a multiyear high at $63.91 on Sept. 12. MKC is rated a buy, has an elevated P/E ratio and is well above its 200-day SMA at $55.23. Employ a "buy and trade" strategy between the value level and risky level.

Procter & Gamble (PG - Get Report) ($69.25) set a multiyear high at $69.25 on Sept. 17. PG is rated a buy, has an elevated P/E ratio and is well above its 200-day SMA at $65.11. If you can sell strength to this week's pivot at $69.81, do so, then employ a "buy and trade" strategy between the value level and risky level.

JM Smucker (SJM) ($87.02) set a multiyear high at $87.54 on Sept. 13. SJM is rated a buy, has an elevated P/E ratio and is well above its 200-day SMA at $78.18. Employ a "buy and trade" strategy between the value level and risky level.

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SYM TRADE IT LAST %CHG
XLP $48.64 0.31%
CCE $45.09 1.14%
PG $80.40 0.41%
WMT $77.65 0.01%
WFM $47.72 0.40%

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