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New My Poker® Video Poker Product From WMS On Display At G2E® 2012

The My Poker multi-game video poker product from WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE: WMS), will be a highlight of the 12 th annual Global Gaming Expo ( G2E) on October 2-4 at the Sands Expo and Convention Center in Las Vegas. The all-new My Poker dedicated gaming machines from WMS, the result of extensive player and market research, incorporate player insights and casino operator feedback to create a differentiated, innovative video poker product that combines player-proven games, specialized hardware for player comfort and personalization capabilities that enable players to customize and enhance their video poker experience.

These unique, new My Poker gaming machines will be launched in the coming weeks at casinos in seven regional gaming markets through an exclusive arrangement with Caesars Entertainment and, as previously announced, in the Las Vegas area exclusively at Station Casinos’ properties.

Familiar Game Play and Pay Tables with Unprecedented Comfort and Personalization

Based on the player research conducted by WMS, the My Poker series of games combine player-popular themes and pay tables with optional Feature Bet games, player-personalization capabilities enabled by WMS’ Player’s Life® Web Services and a specialty-built poker button panel to provide superior player comfort, better sightlines and enhanced screen visibility. Both the My Poker Multi-Game Poker and My Poker Winning Streak® Poker products enable video poker players to play and customize their favorite game, including BONUS POKER®, DOUBLE BONUS POKER® and DOUBLE DOUBLE BONUS POKER® games, all with the added functionality, customizability and playability designed to enhance a player’s gaming experience. The games can be individualized to create thousands of unique configurations, including personal preferences such as whether they prefer to sort their cards by suit or by high/low, pick from an extensive color palette to personalize the game’s background colors, card art and card size, and deal and draw speed to elevate the player experience. WMS’ unique Player’s Life-enabled features allow players to save their personal settings, so that when they return to the casino and log into the game using their own unique user name and password their personalized poker preferences will automatically be restored. Additionally, the Player’s Life-enabled features provide players access to their personal play history online, including statistics, leader board rankings and other information to track their progress over time.

Allon Englman, Vice President and Design Chief of WMS, said, “Working with our casino customers and groups of video poker players, we were able to determine what improvements true-blue poker players really valued. From those insights, we were able to create a new video poker platform that delivers new advanced digital features, including 14 unique customization factors, hardware features that represent an upgrade over existing products and a series of games that provides today’s discerning players with an elevated video poker experience. Our unique My Poker product allows players to individualize their poker experience, track their play history, access exciting new features online and experience enhanced comfort through an ergonomic footrest, a padded armrest and our custom-built poker button panel that’s closer to the screen to maximize visibility. We listened to our customers and their players and have created a suite of video poker games and an improved video poker gaming experience that will keep players coming back time and time again.”

Englman also noted, “By working together with our customers, we created a customized approach for Station Casinos and Caesars Entertainment that allows their players to automatically log in when they insert their player card into the gaming machine and enjoy all of the individualized features that make My Poker a unique and exciting new option for video poker players. Additionally, by logging onto the Caesars Entertainment or Station Casinos web site, players will be able to locate and use a play-for-fun interactive version of the games to sharpen their skills through engaging interactive play online prior to the commercial launch of the casino-based games.”

See the unique new My Poker video gaming product along with more than 100 other new products that demonstrate WMS’ commitment to “ Engaging Players. Delivering Results™.” on display at G2E 2012 (booth #1118).

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company also develops and markets digital gaming content, products, services and end-to-end solutions that address global online wagering and play-for-fun social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, September 18, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

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