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Sept. 18, 2012 /CNW/ - Espial, a leader in on-demand TV software and solutions, today announced that the Espial TV Browser has been selected to power Toshiba's next-generation LED TVs in
North America. The sophisticated, high-speed Espial TV Browser enables television providers to easily deploy personalized, interactive applications that offer a more engaging viewing experience to consumers.
Using the comprehensive Espial TV Brower software development kit (SDK), the graphical user interface for Toshiba TVs is completely customized to include advanced features such as multiple browser windows and visual thumbnails for recent and favorite websites. The new unique multi-tabbed design provides users with the same ease of use currently available on desktop, tablet, and smartphone browsers — an industry-first for TV Web browsers.
Utilizing Espial TV Browser's screen navigation and comprehensive open Web browsing capabilities — including support of HTML5 content — users can access a variety of customized applications including product menus, social media, interactive advertising, email, chat, and video games. In addition, the intuitive user interface can be tailored according to the needs of a specific geographical market and easily integrated with Toshiba tablet applications to extend consumers' media experience beyond the traditional TV screen.
"Toshiba's selection of the Espial TV Browser is a clear indication of the growing momentum of large Smart TV manufacturers across the world to adopt HTML5-ready browsers," said
"We are thrilled to see the Espial TV Browser deployed by one of the leading manufacturers of consumer electronics," said Jaison Dolvane, CEO of Espial. "Espial TV Browser's user-friendly interface delivers a rich, personalized television experience for today's anytime, anywhere consumer."