Sept. 17, 2012
/PRNewswire/ -- OSL Holdings, Inc. (OTC: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced that it has engaged Macias Media Group ("Macias Media" or "MMG") to provide public relations, marketing, promotion and business development services specifically focused on the lesbian-gay-bisexual-transgender (LGBT) community. This demographic is intended to be one of the Company's lead minority group targets for its thinkDIVERSITY™ platform, which connects businesses desiring to purchase goods and services from specific minority groups to the minority-owned suppliers within those groups.
"In 2011 alone, the Top 50 of the Fortune 500 corporations committed
in diversity spending but were only able execute on less than half of that, due in large measure to lack of data, inefficient sourcing and procurement tools. These funds allocated for spending on minority-owned businesses by large corporations were unable to be spent as intended, as the point of connection between these affinity-linked groups of buyers and sellers is not there," said
, President of OSL Holdings. "Our unique thinkDIVERSITY™ platform was conceived & is being developed hand-in-hand with the large corporations and small businesses who would use and directly benefit from this type of online marketplace."
Due to a variety of factors, the Company identified the LGBT community as one of the lead minority groups to be used in the beta test and launch of OSL's thinkDIVERSITY platform. In order to quickly achieve a critical mass of buyers and suppliers for this vertical, OSL management searched for a firm with the right combination of market savvy, community relationships and a proven ability to assist the Company in quickly, effectively, and visibly entering the LGBT space.