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SAP's "always on" approach will reach over 500,000 physical and online participants globally from
November 2011 through the upcoming SAPPHIRE NOW from
November 2012. This time span includes SAPPHIRE NOW from
Madrid in 2011, China SAPPHIRE in
November 2011 and
July 2012 and SAPPHIRE NOW from
Orlando in 2012. Global participants continue to access content and contribute to conversations via
www.sapphirenow.com, YouTube and social media platforms such as LinkedIn, FaceBook, Twitter, Weibo and Youku. Social media impressions globally have reached approximately 1.2 billion and continue to grow daily.
"While some vendors engage in a battle of words over the number of people who attend their events, SAP's focus has been on attendee experience and highly-engaging content," said R. "Ray" Wang, principal analyst and CEO, Constellation Research. "The award shows the approach is working."
"SAP brings the same focus on innovation to our event strategy as we do to our customers, products, and solutions," explained
Jonathan D. Becher, chief marketing officer, SAP. "We design our events around what our attendees want to hear and recruit presenters from our customers and partners. The attendee feedback, the business results and the award validate our approach."
To learn more about SAPPHIRE NOW, view the "always on" content or to register for future events, visit
www.sapphirenow.com. For more information, visit the
SAP Newsroom. Follow SAP on Twitter at
Media Contact: Jim Dever, +1 (610) 661-2161,
SOURCE SAP AG