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Customers Are Seeing Double At CVS/pharmacy This Fall, With More Rewards For ExtraCare Members

WOONSOCKET, R.I., Sept. 17, 2012 /PRNewswire/ -- The CVS/pharmacy ExtraCare ® program, the largest retail rewards program with more than 70 million active members, today announced a new promotion that gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season. From September 16 through December 15, ExtraCare members can double their quarterly ExtraBucks ® Rewards simply by choosing to participate.

CVS/pharmacy was the first in the industry to launch and carry out a successful loyalty program, and the easy-to-use savings and rewards structure has always set the program apart from the rest. This year alone, members of the popular program have received more than $1.6 billion in ExtraCare savings and rewards. Now it will be even easier for customers to earn bigger rewards when purchasing their favorite products at CVS/pharmacy.

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"With 15 years of leadership and innovation under our belt, we have learned what works when it comes to delivering personalized value to our customers," said Rob Price, senior vice president and chief marketing officer for CVS/pharmacy. "Our ExtraCare members love earning and cashing in ExtraBucks ® Rewards. They think of it as 'free CVS money', so we are excited to give them the opportunity to earn double the rewards this fall."

Double Quarterly ExtraBucks ® Rewards – How it Works
  • Enrollment is easy. Shoppers can sign up today either online at or in-store by printing a sign-up slip at the ExtraCare Coupon Center.
  • Once enrolled, ExtraCare members will earn 4% back – instead of 2% – of nearly all dollars spent on everyday purchases at CVS/pharmacy. Whether buying health products to prepare for cold and flu season, their favorite cosmetics or household essentials, or even gift options as the holiday season approaches, participants will earn Double Quarterly ExtraBucks ® Rewards through December 15.
  • All Double Quarterly ExtraBucks ® Rewards will be paid out starting on January 1, 2013, and shoppers can use them like "free CVS money" that can be spent on most things in the store.

Since its launch, CVS/pharmacy has continued to innovate by offering shoppers new and personalized ways to save through ExtraCare. From the in-store ExtraCare Coupon Center, opt-in programs such as ExtraCare Beauty Club and ExtraCare Advantage for Diabetes, and the newest "Send to Card" digital savings option, shoppers have many options to choose how they want to engage with CVS/pharmacy and receive savings and rewards.

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