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Rediff Launches News App For Android OS

Rediff.com India Limited (Nasdaq: REDF), India’s leading online provider of news, information, communication, entertainment and shopping services, today announced the launch of its Rediff News application for Android hand-held devices.

Rediff.com’s Android news app can be downloaded from Google Play by visiting rediff.com/newsapp on mobile phones and tablets using the Android OS. The app offers readers quick and easy access to a rich collection of the latest stories across Rediff’s News, Business, Movies, Sports, and Get Ahead sections, in a tiled interface and comes with an option to enable or disable images, and an offline mode to read all the content.

“With all that’s going on in India and the world, it’s easy to miss the stories and events that impact our daily lives. The release of the Rediff News app is designed to keep our users consistently informed and engaged with the current headlines and happenings – across business, technology, entertainment, and sports – in an innovative and simple way,” said Ajit Balakrishnan, Rediff.com India Ltd. Chairman and CEO.

In addition, the news app provides a shortened version of reports, with a link back to Rediff.com’s mobile site where the full report can be read. Readers can also share and comment on their favorite, newsworthy items via Facebook and Twitter, and via Whatsapp, sms and email.

The application also has the option to refresh manually or automatically every 3 hours, 6 hours or once a day – allowing the user to personalize settings and receive stories they are interested in when they want.

Mr. Balakrishnan continued, “Each and every platform enhancement is directly tied to Rediff’s commitment to making our users’ online news experience richer and more beneficial. With this latest innovation, the most up-to-date and relevant news stories from India and around the globe are now at readers’ fingertips – instantly, when they want it. We believe the Rediff News app offering further strengthens our market leadership in leveraging cutting-edge technology to open even greater online opportunities for our customers, while creating and expanding channels to grow the Rediff business and brand.”

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