This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

A Sad, Pathetic Article on Stocks and the Sports Lockout Nobody Cares About

Comcast (CMCSA - Get Report) owns the Philadelphia Flyers. NHL dollars represent a spit in the bucket to a company with roughly $60 billion in annual revenue.

According to Forbes, the Flyers brought in $111 million in 2011. By contrast, the Leafs generated $193 million, but, again, Rogers and Bell air hockey, literally every night on their media properties throughout Canada. Comcast does own NBCUniversal, which keeps the NHL national television contract, but, relative to other sports, it's small potatoes.

Missing all or a considerable portion of the New York Rangers season could hurt Madison Square Garden (MSG). MSG recorded about $1.3 billion in sales for its most recent fiscal year. In 2011, the Rangers accounted for $169 million of the total. But, keep in mind, MSG just reported record numbers on the heels of lockout-shortened NBA season.

Reebok-CCM Hockey, a subsidiary of Adidas (ADDYY), could feel the pinch. You'll find its logo on everything from official NHL merchandise to hockey equipment, including stuff the pros wear and use.

But that's it. outside of Canada, I'm not sure Nike (NKE) even knows hockey exists. And there's no question that Disney's (DIS) ESPN franchise treats the NHL like a redheaded stepchild.

Consider the personal, lockout-related decisions I have made in recent days. How many times over will others experience the same across North America?

I walked by the 12-packs of Molson Canadian beer I would normally start buying at this time of the year. As a result, Safeway (SWY) and Molson Coors Brewing Company (TAP) lose a bi-weekly $12.99 or so from me. Something tells me Canadians will continue to consume beer even without hockey.

That Samsung television I was talking about buying for hockey season. That's on hold. As such, (AMZN) or Best Buy (BBY) loses some revenue.

And how could I forget? DirecTV (DTV) might not get their yearly $179 out of me for the NHL Center Ice package. Never in my life have I wanted to give a company my money more than I want to give it to DirecTV right now.

So, no doubt, there's a ripple effect. If we could somehow quantify it (I am sure somebody will if they have not already), the number might even makes us say, "wow." But, again, at the end of the day, as much as I want everybody to care, "nobody" cares.

Now, if the NFL or the NBA or MLB went away tomorrow, there might be civil unrest. It might even move markets.

At the time of publication, the author was long MSG.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
BCE $41.76 1.50%
CMCSA $56.57 0.95%
MSG $150.83 -0.73%
RCI $34.42 0.41%
DTV $0.00 0.00%


Chart of I:DJI
DOW 15,885.18 +225.00 1.44%
S&P 500 1,857.27 +28.19 1.54%
NASDAQ 4,324.4240 +57.5870 1.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs