(CMCSA - Get Report)
owns the Philadelphia Flyers. NHL dollars represent a spit in the bucket to a company with roughly $60 billion in annual revenue.
, the Flyers brought in $111 million in 2011. By contrast, the Leafs generated $193 million, but, again, Rogers and Bell air hockey, literally every night on their media properties throughout Canada. Comcast does own
, which keeps the NHL national television contract, but, relative to other sports, it's small potatoes.
Missing all or a considerable portion of the New York Rangers season could hurt
Madison Square Garden
. MSG recorded about $1.3 billion in sales for its most recent fiscal year. In 2011, the Rangers accounted for $169 million of the total. But, keep in mind, MSG just reported record numbers on the heels of lockout-shortened NBA season.
, a subsidiary of
, could feel the pinch. You'll find its logo on everything from official NHL merchandise to hockey equipment, including stuff the pros wear and use.
But that's it. outside of Canada, I'm not sure
even knows hockey exists. And there's no question that
franchise treats the NHL like a redheaded stepchild.
Consider the personal, lockout-related decisions I have made in recent days. How many times over will others experience the same across North America?
I walked by the 12-packs of
beer I would normally start buying at this time of the year. As a result,
Molson Coors Brewing Company
lose a bi-weekly $12.99 or so from me. Something tells me Canadians will continue to consume beer even without hockey.
That Samsung television I was talking about buying for hockey season
. That's on hold. As such,
loses some revenue.
And how could I forget?
(DTV - Get Report)
might not get their yearly $179 out of me for the
NHL Center Ice
package. Never in my life have I wanted to give a company my money more than I want to give it to DirecTV right now.
So, no doubt, there's a ripple effect. If we could somehow quantify it (I am sure somebody will if they have not already), the number might even makes us say, "wow." But, again, at the end of the day, as much as I want everybody to care,
Now, if the NFL or the NBA or MLB went away tomorrow, there might be civil unrest. It might even move markets.
At the time of publication, the author was long MSG
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage