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Annual fundraiser supports local charitiesOAKVILLE, ON,
Sept. 17, 2012 /CNW/ -
Tim Hortons is bringing more smiles to communities across
Canada with the annual Smile Cookie fundraiser, benefitting local charities from coast to coast. For one week starting today,
Tim Hortons restaurant owners will generously donate all proceeds from sales of a special smiling chocolate chunk cookie to local charities. The
$1 treat will be helping charities, hospitals and community programs in the cities where they are sold.
What began as a way to help raise funds for the Hamilton Children's Hospital in
Ontario in 1996, has grown into a major fundraising event across
North America. In 2011 alone, the Smile Cookie campaign raised nearly
$4 million across
the United States. Nationally,
Tim Hortons restaurant owners support more than 345 local charities through the campaign.
"The beauty of the Smile Cookie campaign is that this national fundraiser works on a local community level," said
Bill Moir, Chief Brand and Marketing Officer,
Tim Hortons. "The cookie you buy at your local
Tim Hortons will benefit a charity in your own community. The success of the Smile Cookie program starts with our loyal guests. With their support and with the generosity of
Tim Hortons restaurant owners, we are able to help local community organizations do what they do best - help those in need."
For more information on how the Smile Cookie campaign supports communities across
Canada, please visit
Tim Hortons on Facebook at
facebook.com/timhortons and follow
@TimHortons on Twitter to join the #SmileCookie conversation.
ABOUT TIM HORTONS INC.Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant industry,
Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of
July 1st, 2012,
Tim Hortons had 4,071 systemwide restaurants, including 3,326 in
Canada, 734 in
the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at
SOURCE Tim Hortons Inc.