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Share A Smile With The Tim Hortons Smile Cookie

Annual fundraiser supports local charities

OAKVILLE, ON, Sept. 17, 2012 /CNW/ - Tim Hortons is bringing more smiles to communities across Canada with the annual Smile Cookie fundraiser, benefitting local charities from coast to coast. For one week starting today, Tim Hortons restaurant owners will generously donate all proceeds from sales of a special smiling chocolate chunk cookie to local charities.  The $1 treat will be helping charities, hospitals and community programs in the cities where they are sold.

What began as a way to help raise funds for the Hamilton Children's Hospital in Ontario in 1996, has grown into a major fundraising event across North America.  In 2011 alone, the Smile Cookie campaign raised nearly $4 million across Canada and the United States. Nationally, Tim Hortons restaurant owners support more than 345 local charities through the campaign.

"The beauty of the Smile Cookie campaign is that this national fundraiser works on a local community level," said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons.  "The cookie you buy at your local Tim Hortons will benefit a charity in your own community.  The success of the Smile Cookie program starts with our loyal guests.  With their support and with the generosity of Tim Hortons restaurant owners, we are able to help local community organizations do what they do best - help those in need."

For more information on how the Smile Cookie campaign supports communities across Canada, please visit http://www.timhortons.com/smilecookie

'Like' Tim Hortons on Facebook at facebook.com/timhortons and follow @TimHortons on Twitter to join the #SmileCookie conversation.

ABOUT TIM HORTONS INC. Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1 st, 2012, Tim Hortons had 4,071 systemwide restaurants, including 3,326 in Canada, 734 in the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE Tim Hortons Inc.

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