Gleb Aleinikov, CTC Channel's Head of Marketing: "Channels frequently update what's known in the industry as the "identification package". The fact that we are updating ours now is completely normal. Just like any producer we came across two conflicting requirements: the need to create something new while remaining recognizable".
The color scheme of the channel has been expanded to include all the colors of the rainbow. This further symbolizes that CTC will use even more methods and formats to entertain its audience. The updated logo will still be 3D and predominantly yellow to remain recognizable.
The experience of CTC Media, which successfully launched the Peretz channel one year ago, was used when developing the new style. The new CTC logo was drafted in Russia and British company BDA Creative brought the final version into fruition.
CTC Media, Inc.CTC Media is a leading independent media company in Russia, with operations throughout Russia and in a number of other CIS markets. It operates three free-to-air television networks in Russia – CTC, Domashny and Peretz – as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Europe, North Africa, the Middle East, Central and South East Asia. CTC Media also has its own TV content production capabilities through its Story First Production subsidiary. The Company's common stock is traded on the NASDAQ Global Select Market under the symbol "CTCM". For more information about CTC Media, please visit www.ctcmedia.ru The CTC Media, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9587
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