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MOSCOW, Sept. 17, 2012 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM), Russia's leading independent media company, announces the launch of the revamped CTC Channel logo and on-air identity.
The new CTC TV season will boast an updated visual format. Beginning from September 15, a completely redesigned logo, clips and splash screens between shows are aired as part of the new season's motto, "CTC – the power of light". CTC continues to entertain the whole family in every possible way and is always on the bright side of entertainment!
Head ofCTC Channel: "We are continuing to develop our Big Entertainment Channel strategy, which will contain both humorous and multi-genre content to entertain our audience in many different ways. CTC is changing internally, which should also be evident visually. Our redesigned logo is a symbol of our renovations. The slogan for our new season is "CTC – the power of light". We continue to share positive and bright emotions with our viewers, talking about positive human values on the bright side of entertainment. Everyone's work at CTC is now directed at this, which is reflected in the channel's updated visual format. Furthermore, the new CTC season will bring light to our viewers' screens in the literal sense: the splash screens between shows will contain sunrises, lightening and a range of other features associated with warmth and light. The new CTC television season will have a new face and fresh content that is a must see for everyone".
The previous CTC logo has been used for over 10 years and updated as far as possible. As one of the most dynamic industries, television requires permanent development, therefore a decision was taken in 2012 to develop a new visual style for CTC that not only reflected the entertainment channel concept but also met the modern demands of TV design and style.