WWE (NYSE: WWE) today announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena
co-branded, pink and black ring gear, which will be debuted at tonight’s
Night of Champions
pay-per-view event in Boston. Cena will wear the Special Edition gear through October in honor of breast cancer awareness month. Fans can purchase the merchandise, including co-branded hats, t-shirts, headbands and wristbands, at live events and online at
, and WWE will donate 100 percent of its profits (at least 30 percent of the retail purchase price) to Susan G. Komen for the Cure.
WWE Superstar John Cena Supports Susan G. Komen for the Cure (Photo: Business Wire)
Susan G. Komen for the Cure is the world’s largest nonprofit funder of breast cancer research and community outreach programs. To support Susan G. Komen’s mission, WWE will utilize all its assets, including TV broadcasts, live events, digital and social media to generate awareness and encourage fans to get involved by signing up for “Race for the Cure” events in their local communities.
Approximately five million women -- more female viewers than the top rated shows on women’s networks – watch WWE’s weekly programming
“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We’re ready to cheer on John Cena and the WWE Superstars and thank them for helping Komen fulfill our promise to end breast cancer.”
“Breast cancer is a
devastating disease, and we’re committed to using WWE’s global resources to support
Komen’s fight to end breast cancer forever
,” said WWE Superstar John Cena.
“I’ll be proud to wear pink in the ring to support this great cause.”
Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit
or call 1-877 GO KOMEN.
, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
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About Susan G. Komen for the Cure:
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with $2 billion invested to date in research and community health programs worldwide. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit
or call 1-877 GO KOMEN.
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