WWE (NYSE: WWE) today announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena co-branded, pink and black ring gear, which will be debuted at tonight’s Night of Champions pay-per-view event in Boston. Cena will wear the Special Edition gear through October in honor of breast cancer awareness month. Fans can purchase the merchandise, including co-branded hats, t-shirts, headbands and wristbands, at live events and online at WWEShop.com, and WWE will donate 100 percent of its profits (at least 30 percent of the retail purchase price) to Susan G. Komen for the Cure.
WWE Superstar John Cena Supports Susan G. Komen for the Cure (Photo: Business Wire)
Susan G. Komen for the Cure is the world’s largest nonprofit funder of breast cancer research and community outreach programs. To support Susan G. Komen’s mission, WWE will utilize all its assets, including TV broadcasts, live events, digital and social media to generate awareness and encourage fans to get involved by signing up for “Race for the Cure” events in their local communities.
Approximately five million women -- more female viewers than the top rated shows on women’s networks – watch WWE’s weekly programming .
“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We’re ready to cheer on John Cena and the WWE Superstars and thank them for helping Komen fulfill our promise to end breast cancer.”“Breast cancer is a devastating disease, and we’re committed to using WWE’s global resources to support Komen’s fight to end breast cancer forever ,” said WWE Superstar John Cena. “I’ll be proud to wear pink in the ring to support this great cause.” Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN. About WWE: WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/. About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with $2 billion invested to date in research and community health programs worldwide. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN. Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners. Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50409736&lang=en