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American Express Ignites Fashion E-Commerce With First To Market Fashion Partnerships

Stocks in this article: AXP

American Express® has unveiled a series of partnerships designed to create seamless and engaging shopping experiences for consumers that turn unique, curated content into commerce. Timed to the launch of the fall fashion season, American Express is enabling digitally minded shoppers to Fancy, Like and Sticker to find inspiration, connect to fashion and, exclusively for American Express Cardmembers®, receive benefits, offers and experiences.

“As consumers continue to migrate to online platforms for fashion, at American Express, we wanted to create a shopping experience that takes consumers from inspiration and discovery to purchase and finally social sharing,” said Deborah Curtis, vice president, Entertainment Marketing and Sponsorships, American Express. “With these partnerships, we are able to deliver that journey, along with great service and offers to our Cardmembers and anyone with a passion for fashion.”

The Fancy

In partnership with The Fancy, American Express has created a first-of-its kind brand channel curated by tastemakers and fashion industry insiders that will feature an offer exclusively for American Express Cardmembers®. American Express will be working with influencers including Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, Jenné Lombardo and others to Fancy products that they love and enable shoppers to purchase the merchandise directly from The Fancy. To celebrate the launch of the partnership, fashion-loving Cardmembers who sync their eligible American Express Card at Sync.AmericanExpress.com could get $20 back on their next purchase of $100 or more on The Fancy ( http://amex.co/OrviI1).

Harper’s BAZAAR

American Express has partnered with Harper’s BAZAAR as they prepare to launch ShopBAZAAR, the first true editorial-to-commerce online store. ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to effortlessly acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.

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