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TheStreet Open House

Nissan's Snug Kids™ Celebrates A Decade Of Helping Secure The Safety Of Children

FRANKLIN, Tenn., Sept. 14, 2012 /PRNewswire/ -- Nissan kicks off Child Passenger Safety Week by celebrating the 10 th anniversary of its Snug Kids™ program, the automotive industry's first child safety seat fit initiative. Since 2002, Nissan has provided parents and caregivers with peace of mind by offering valuable tools and resources to help determine which child safety seats fit properly in Nissan and Infiniti vehicles, as well as tips on how to achieve a secure fit when installing a rear or forward-facing child seat or booster.

(Logo: http://photos.prnewswire.com/prnh/20120914/CL74383LOGO )

(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )

"Ten years ago Nissan made child passenger safety a priority and pioneered the Snug Kids™ program to help parents ensure the safety of their most precious cargo," said Bob Yakushi, director of product safety, Nissan North America. "We are proud to be the only automaker who offers a comprehensive seat fit guide for all of our products with a back seat."

To celebrate its decade-long commitment to safety and to help arm Nashville-area residents with the tools needed to install child-restraint systems properly, the automakers will have certified technicians onsite at its Franklin headquarters to inspect child car seats and offer step-by-step instruction on proper installation. This event is open to the public. Parents or caregivers wanting to have their seats checked should visit Nissan at 1 Nissan Way, Franklin, Tenn., between 1-3 p.m. Oct. 5.

Knowing how to properly secure a child in a correct-fitting child safety seat is one of the most important things that parents can do to help protect their children in a vehicle. According to the National Highway Traffic Safety Administration (NHTSA), automobile accidents are the leading cause of death for children ages 1–12. However, the use of a child-restraint system has been shown to reduce fatalities by 71 percent in infants and 54 percent in toddlers, which makes finding the right child-restraint system a vital part of protecting child passengers.

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