So again, we’re in Programmable Logic business, there is no question about that. We really lead with low power, low cost and innovation. People say why can you do that if you’re not the leader in technology? And I’ve told many of you over the years, they build New York, we build Portland, okay. That architecture is completely different. The number of cars they can get through New York is analogous to the routing of big LUT densities. Portland is very analogous to smaller densities, if you have a smaller footprint, you have a lower power. You can’t scale as high, but on the other hand you can do a lot of things with your power and your cost structures.And then we have consistent new product growth, that’s good news, bad news. We have a lot of great growth. In fact, the new products are growing very well. The biggest issue is, there also lower margin and we don’t have enough older margin business, we’ll get into some of that stuff.
Lattice Semiconductor's CEO Presents At Deutsche Bank's DbAccess 2012 Technology Conference (Transcript)
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