Partly driven by that mobility was the need for personal cloud, which at that time was called external storage. And as we listened to customers in that arena, we made investments, very strange for a drive company. We made significant investment in industrial design. And in listening to customers, we understood they wanted things that were good to look at, good to feel as well as functional and utilitarian. We delivered that and created the biggest branded products external storage business in the drive industry, and that business went from -- came into existence and grew at a rapid pace. So anticipating where the market's going, coming up with solutions to intersect that market.
And then as we came to the end of the decade, we conceived of and executed the acquisition of HGST to further broaden the product portfolio, to deepen our technology capability, to expand our people resources, the experience and the passion and the capability of the teams to look forward and address the coming 10 years. So building out the existing Western Digital portfolio solutions that addressed mobility and personal requirements and significantly beefing up our capability and product portfolio to address the other side of that market, which is the infrastructure that supports all of that information transmission and information exchange in the enterprise environment.
So we feel very comfortable about our position as we now move in to the beginning of the next decade of the company's evolution. And we see that we have a very solid, very broad platform on which to build the future. And you're going to hear today about the 3 pillars of that market as we see them evolving today, the trends in thin and light mobility in individual devices, the trends in the data center and the private and public cloud arena to service all of that data requirement, and then the personal cloud environment in the home and people's connected lives around the family unit. So you're going to hear about each of those 3 initiatives by the company.