Crocs, Inc. (NASDAQ: CROX) today announced that Dale Bathum has been appointed chief product officer, Mike DeBell has been named chief sales officer and Doug Hayes has taken the role of president of the Americas market. As chief product officer, Bathum will be responsible for overseeing ideation, design, development and introduction of Crocs products to the international marketplace, while DeBell will lead all Crocs global sales offices and direct-to-consumer sales in the role of chief sales officer. Hayes will continue to oversee operations for North and South America, including wholesale and direct-to-consumer sales.
“Dale, Mike and Doug have each played an integral role in growing Crocs into a leading global lifestyle brand, and we look forward to their continued leadership in their new roles,” said John McCarvel, president and chief executive officer of Crocs. “Dale’s product vision, Mike’s sales leadership and Doug’s firm grasp on the Americas marketplace will help ensure Crocs’ continued, sustained growth.”
Bathum, who previously was senior vice president of product for Crocs, joined the company in 2007 with more than two decades of footwear industry experience. Prior to Crocs, Bathum founded and spent 10 years as CEO and president of Bite, a golf and outdoor footwear brand. Before founding Bite, Bathum held senior product development roles with footwear leaders Deckers and Nike.
DeBell returned to U.S. in October 2011 as senior vice president of global sales. Earlier in 2011, DeBell spent six months in Europe assisting in the regional restructure. He joined Crocs in 2006 as vice president of sales in Asia where he built the business over 5 years. In his more than 17 years of sales experience, DeBell held various sales management roles with multiple global companies.
Hayes joined Crocs in 2008 as vice president and managing director of Crocs Canada. In 2009 he assumed his most recent role, vice president and general manager of the Americas. Prior to joining Crocs, Hayes spent 25 years in the sports industry, serving in leadership roles with National Sports, Forzani Group Ltd, Callaway Golf Canada and adidas-Salomon Canada Limited.