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Brand Leaders Choose Lionbridge Global Marketing Operations To Manage Digital Marketing In Local Markets Worldwide

WALTHAM, Mass., Sept. 13, 2012 /PRNewswire/ --  Lionbridge Technologies, Inc. (Nasdaq: LIOX) today announced that more than 20 market leaders have chosen Lionbridge's Global Marketing Operations (GMO) to produce, manage, deliver and optimize multichannel digital marketing campaigns and content in local markets worldwide.  Lionbridge GMO clients span multiple market sectors and include market leaders such as Canon, Capital One, Cisco, Expedia, Master Control, Microsoft, Midtronics, PTC and Royal Caribbean Cruise Lines.

Lionbridge GMO helps marketing teams solve the complexity and time challenges associated with managing and measuring digital marketing initiatives across multiple geographies, cultures and technical architectures.  As an integrated outsourced solution, Lionbridge GMO optimizes and centralizes global digital marketing activities that are typically scattered across numerous parties (agencies, translators, IT, in-country marketing and corporate marketing).  As a result, GMO clients can manage all their global digital marketing channels and address common marketing issues such as: 
  • Increasing website traffic and conversions across all global markets
  • Balancing global consistency and local relevance in campaign design, copy and localization
  • Streamlining the management of multilingual website content
  • Reducing cycle times to rollout global campaigns and product launches

Using a consistent, SaaS-enabled process, GMO streamlines all execution activity and eliminates high costs, long cycle times, errors and frustration.  GMO complements clients' existing agency relationships and IT systems, while optimizing all aspects of global marketing operations management.  As a result, global marketers can develop globally configurable, locally optimized marketing campaigns that adhere to corporate brand guidelines.  Lionbridge GMO clients have reported significant business value including:
  • 30-50% increase in search engine traffic
  • 10-30% uplift in global campaign performance
  • 30% reduction in campaign cycle times
  • 30% reduction in total marketing execution costs

"Most companies are struggling with global marketing execution given the explosion in digital channels and compressed cycle times," said Marc Osofsky, Senior Vice President, Marketing, Lionbridge. "Lionbridge GMO solves these challenges. Our unique global customer lifecycle framework integrates publishing, content creation and translation to create a streamlined global marketing process that reduces turnaround time, accelerates time to market and increases local market relevance.  By unbundling agency spend and streamlining digital marketing execution, our clients are broadening their global reach and reducing costs."

About Lionbridge GMO Using Lionbridge's proven in-market expertise developed through its 15 years' localization and translation services industry experience, GMO provides global marketers a complete portfolio of global marketing operations services including campaign management, international web management and digital operations, website translation, global search engine optimization and marketing, and content development and transcreation.

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