NEW YORK, Sept. 13, 2012 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising, anywhere, today announced a collaboration with comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, to integrate comScore Validated Campaign Essentials (vCE) into its analytics dashboard. Innovid will leverage comScore vCE data to provide advertisers with cross-media comparable digital Gross Rating Points (GRP) metric and comprehensive audience reporting.
Innovid is integrating comScore's validated campaign reporting metrics into its advanced analytics dashboard to provide clients with seamless access to the video advertising measurement of their choice. These metrics, equivalent to TV, facilitate meaningful assessment across digital and traditional video campaigns.
"Increasingly, brands and marketers want to compare apples to apples in evaluating the performance of digital and traditional advertisements. Access to comScore's metrics allows Innovid clients to seamlessly gauge the strength of their video campaigns with analytics that matter to them," said Zvika Netter, Co-Founder and CEO of Innovid. "As we approach a world of TV everywhere, Innovid strives to simplify online video for agencies and marketers, and integrating with comScore provides yet another efficient solution to manage and assess campaigns regardless of screen or device."
"Consumption of digital video content is rapidly becoming platform agnostic in today's multi-platform world, underscoring the need for campaign reporting metrics to accurately reflect this new paradigm," said Kirby Winfield, comScore SVP of Corporate Development. "The integration of comScore vCE reporting into Innovid's video platform provides essential campaign metrics, such as audience demographics and GRPs, that can be used to compare video advertising reach across platforms. The result is a more seamless media planning and evaluation experience for digital marketers and agencies."With 100% media penetration, Innovid clients work with the media partner of their choice, and this integration will track any advertisement across Innovid's Ad Server, no matter the format, screen, publisher or ad network.