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Life, Liberty And The Pursuit Of It All: Women Consider Family, Career And Owning A Home To Be Vital Components Of The American Dream

CHERRY HILL, N.J. and PORTLAND, Maine, Sept. 13, 2012 /PRNewswire/ -- A Home Buyer Poll released by TD Bank, America's Most Convenient Bank ®, has revealed that 64% of women believe homeownership is essential in defining the American Dream. In comparison, only 52% of men felt owning a home was important.  Furthermore, aspirations of homeownership are more prominent with women, with 66% of current female renters stating they intend to own a home in the future as opposed to 57% of men.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/57741-td-bank-poll-women-homeownership-american-dream

(Photo:  http://photos.prnewswire.com/prnh/20120913/MM72749-INFO)

(Photo:   http://photos.prnewswire.com/prnh/20081031/NEF005LOGO-a)

TD Bank surveyed more than 1,300 consumers across the U.S. to better understand the perceptions and attitudes surrounding home ownership and the American Dream, examining the attitudes of current renters and prospective home owners, as well as past and present home owners.

In pursuit of the American Dream, the survey also found women aren't willing to give up on success in other areas of their lives. According to findings in the poll, women consider family and children (60%) and a stable career (59%) to be essential parts of the American Dream. 

"As the home buying market continues to stabilize our survey tells us that Americans, and women in particular, are looking to buy homes," said Michael Copley, Executive Vice President, Retail Lending, TD Bank. "At TD Bank, we believe buying a home is a significant milestone in anyone's life. As women manage career, family and home, TD Bank is committed to helping our customers achieve their American Dream through homeownership with legendary service and array of mortgage products that can meet the needs of a first time homebuyer with limited cash or an experienced homeowner."

Female Practicality Prevails Study results showed that current female homeowners were slightly more practical when purchasing their first home. Twenty-three percent of women bought their first home because they felt financially ready, compared to 20% of current male homeowners. Additionally, the poll found that 93% of women do not regret purchasing their first home; suggesting women take much into consideration when to buy a home, to ensure they are making the best choice.

What Women Want Not surprisingly, elements women deem most essential in defining the American Dream (homeownership, a stable career and having a family/children) tracked similarly as what they consider important to their sense of accomplishment. Notably, homeownership leads as the primary achievement contributing to feeling accomplished:

  • Homeownership (92%)
  • Stable career (84%)
  • Having a family/children (81%)

Growing Family, Growing HomeOf respondents who intend to sell their current home and buy a bigger, more expensive home, 47% cited a growing family as a primary reason for the move.

For those who intend to sell their current house and purchase a larger one, just as many women say that space is an important factor as those who note the features of the home (58%). However, only 32% of men cited those reasons when buying up.

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