We also strategically try to optimize and fill in what we call the shoulder period times. So for instance some of you may have see at this weekend we did Indiana Jones and The Raiders of the Lost Ark, which was a 31-year old movie that we did actually nicely with it. It’s not a giant bread winner for the company. But nevertheless, it was a nice, I call it Lily Pad if you will that enabled us to kind of get from one side of the bank of the river to the other side, one side being Batman, the other side being Bond.And in the shoulder periods we have try and fill in as many titles as we possibly can. We have a film opening up this week and that we’re looking forward to which is called Resident Evil: Retribution which is a sequel of the Resident Evil franchise that’s done quite well.
IMAX's CEO Presents At Bank Of America Merrill Lynch 2012 Media, Communications & Entertainment Conference (Transcript)
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