We have placed a recent emphasis on two more traditional product areas including residential mortgage production, and small business banking. Noted on the bottom right of this slide is a recently published ranking of the top SBA lenders in Southwest Ohio. First Financial ranks second for a number of loans originated and ranks first for dollar amount of loans originated for the top nine lenders in the year.For those of you who may not be familiar with the details of our story, this slide presents a summary of our execution of key strategic initiatives since 2005. In 2005, we began a comprehensive plan to reposition the franchise, which included operational changes such as consolidating charters, implementing a single brand, and updating our technology platform to drive greater efficiency across the company. We also repositioned the balance sheet as we sold out non-performing assets, consolidated or sold under performing branch locations, and exited non-strategic business lines.
First Financial Bancorp's Management Presents At Barclays 2012 Global Financial Services Conference (Transcript)
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