, the interactive entertainment retailer of customized stuffed animals, announced today that Australian-born teen pop singer, Cody Simpson, is the company’s new brand ambassador. He is working with Build-A-Bear Workshop on a number of company initiatives including charitable efforts, and the company will also introduce branded Cody Simpson merchandise in 2013.
“We are excited to welcome Cody Simpson into the Build-A-Bear Workshop family as our new brand ambassador,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “Cody is a very talented, popular young performer and singer with a commitment to giving back, and we know our Guests will be inspired by Cody’s drive and passion for all that he does.”
Fifteen-year-old Cody Simpson is releasing his first full length album entitled “Paradise” on October 2, 2012. Currently making waves with his new single “Wish U Were Here” (featuring Becky G.), Cody is also involved in a number of efforts to make the world a better place. Build-A-Bear Workshop aims to empower youth to give back and Cody will be serving as a community-minded role model for Build-A-Bear Workshop young Guests. Starting in October, he will participate in the company’s efforts for Stop Cyber Bullying month and will help launch the national Stuffed with Hugs
program, where Build-A-Bear Workshop will invite Guests to visit stores to make a special bear for free to be donated to the Marine Toys for Tots
Foundation in October.
In support of the partnership, Build-A-Bear Workshop will also introduce Cody Simpson branded merchandise that will be available in stores and online at
in early 2013.
“As a longtime fan of Build-A-Bear Workshop, it is an honor to serve as the company’s brand ambassador,” said Cody Simpson. “Build-A-Bear Workshop is a company with heart and I am looking forward to helping to encourage kids to make a difference.”