This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

McDonald's USA Adding Calorie Counts To Menu Boards, Innovating With Recommended Food Groups, Publishes Nutrition Progress Report

These programs follow the launch of McDonald's mobile app late last year that provides customers with on-the-go nutrition information, as well as an updated online meal-builder that offers customizable information.

"McDonald's initiatives to provide Apple Slices and a fat-free milk option in the Happy Meals are aligned with the Dietary Guidelines for Americans, 2010, as is the goal to reduce sodium, added sugars and saturated fats in foods," said Judith C. Rodriguez, PhD, RD, LD/N, FADA, Chairperson and Professor, Department of Nutrition and Dietetics, Brooks College of Health. "The transparency and availability of nutrition information enables consumers to make choices and can help caregivers teach and model decision-making behavior to children. These are life skills that will benefit them not only at McDonald's but in every aspect of life."

2013 Menu Tests Include More Recommended Food GroupsTo make nutritious choices more convenient and accessible, McDonald's revealed plans today to test foods that would increase the number of wholesome choices on its menu. The menu items being explored for 2013 include more recommended food groups. Among the additions being tested:

  • More seasonal fruit and vegetables options, such as blueberries and cucumbers, during peak seasons.
  • Additional produce side options and grilled chicken choices for Happy Meals.
  • The McWrap, inspired by McDonald's Europe, features fresh vegetables and is available in three flavors – Chicken & Bacon, Sweet Chili Chicken, and Chicken & Ranch – starting at 350 calories.
  • New breakfast choices, including an egg-white breakfast sandwich on an English muffin made with 8 grams of whole grain.

New McDonald's Report Measures Company's Nutrition Progress   McDonald's published its first nutrition report today, "McDonald's USA Nutrition Journey: 2012 Progress Report," which measures McDonald's nutrition performance over the past year. Ernst & Young LLP conducted an independent examination of McDonald's progress against its commitment goals. Report highlights focus on three key nutrition commitments:  

  • Children's Well-Being – McDonald's new Happy Meal launched in March 2012 and now automatically includes Apple Slices and a kids-size fry. Fat-free chocolate milk was also added as an additional beverage choice. More than 90 percent of McDonald's paid national Happy Meal television advertising since March 2012 has included a positive nutrition and/or active lifestyle message for kids. Additional communication vehicles like the Happy Meal box and happymeal.com website also now provide kids and families with messages on nutrition or being active. McDonald's advertising has focused on building kids' enthusiasm for fruits and other choices that meet the nutritional criteria outlined in the Children's Food and Beverage Advertising Initiative (CFBAI) Food Pledge
  • Nutritionally Balanced Menu Choices – The new Happy Meal is anticipated to introduce about 100 million cups of apples annually into the diets of McDonald's youngest customers. Since February 2011, McDonald's has reduced sodium across its national core menu of food choices by more than 11 percent. In total, more than half of McDonald's national food items had a reduction in sodium, ranging from 1 percent to 35 percent. In addition, each of McDonald's oatmeal provides two servings of whole grain.  Since the introduction of the oatmeal line in January 2011, the company has served more than 427 million servings of whole grain.
  • Nutrition Information and Education – More than 290,000 people have downloaded McDonald's new mobile application that gives customers access to nutritional information.

"We've made a lot of good progress toward our nutrition commitments and we recognize there's still more to do," said Senior Director of Nutrition for McDonald's USA Dr. Cindy Goody, PhD, MBA, RD. "As we continue to accelerate our nutrition-related efforts, we're dedicated to offering balanced menu options and making nutrition information accessible to employees of McDonald's and its franchisees, as well as today's busy customers."

About McDonald's Nutrition Commitments and Report In July 2011, McDonald's announced its Commitments to Offer Improved Nutrition Choices. A full copy of McDonald's 2012 nutrition report – measuring the company's performance toward these commitments – is available online.  McDonald's will continue to collaborate with credible third-party organizations to examine the company's performance against its commitments and progress will continue to be reported publicly.  



2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,040.37 +29.69 0.16%
S&P 500 2,111.73 +4.34 0.21%
NASDAQ 5,082.9290 +12.9030 0.25%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs