Those who exemplify enough good taste to become Society members will be welcomed with the opportunity to win exclusive prizes, as well as a badge of honor they can post to their profile and share with their friends.
"We're taking a mass platform in Facebook that most people use every day and turning it on its head with an element of exclusivity to differentiate the
Grey Poupon brand," said
Tom Markham, Executive Creative Director with CP+B, the advertising agency behind the campaign. "It's a great way to find new consumers who exhibit values similar to the brand and who would appreciate our quality and good taste. And we'll also do our part to spread that good taste to those that aren't quite there yet."
In another first,
Grey Poupon will become one the first brands to build its website entirely on Pinterest. This page will allow
Grey Poupon the chance to spread good taste to the masses with Pinterest boards that range from refined recipes to tasteful tips on enjoying the finer aspects of life.
To see if you qualify for membership into the 'Society of Good Taste', visit
www.societyofgoodtaste.com. The new
Grey Poupon website can be found at
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of
. Twelve of the company's iconic brands –
– generate revenue of more than
Aug. 4, 2011
, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on
Oct. 1, 2012
. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit
SOURCE Kraft Foods Inc.