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Grey Poupon Launches The World's Most Discerning Facebook Page, Accepting 'Likes' Only From Those Who Exhibit Good Taste

Those who exemplify enough good taste to become Society members will be welcomed with the opportunity to win exclusive prizes, as well as a badge of honor they can post to their profile and share with their friends.

"We're taking a mass platform in Facebook that most people use every day and turning it on its head with an element of exclusivity to differentiate the Grey Poupon brand," said Tom Markham, Executive Creative Director with CP+B, the advertising agency behind the campaign. "It's a great way to find new consumers who exhibit values similar to the brand and who would appreciate our quality and good taste.  And we'll also do our part to spread that good taste to those that aren't quite there yet."

In another first, Grey Poupon will become one the first brands to build its website entirely on Pinterest. This page will allow Grey Poupon the chance to spread good taste to the masses with Pinterest boards that range from refined recipes to tasteful tips on enjoying the finer aspects of life.

To see if you qualify for membership into the 'Society of Good Taste', visit www.societyofgoodtaste.com. The new Grey Poupon website can be found at www.greypoupon.com.  

ABOUT KRAFT FOODS

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer , Philadelphia , Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Kraft Foods Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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