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ING U.S. Study: Many Say Life Insurance Is More Important Than Ever In Current Economy

MINNEAPOLIS, Sept. 12, 2012 /PRNewswire/ -- In support of Life Insurance Awareness Month, ING U.S. today released findings from a new consumer study1 that underscores striking disconnects in attitudes and behaviors toward life insurance. 

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According to the research, Insurance Revealed, most survey respondents (78 percent) viewed life insurance as a valuable tool for estate or financial planning, and more than half (53 percent) believed that the current economy makes life insurance even more important today than in past years. For more information on the study, please visit the ING U.S. newsroom at

However, despite recognizing its value and importance, a significant number (51 percent) cited other priorities, such as paying off debt or a mortgage, as major obstacles to purchasing life insurance.  Meanwhile, 61 percent had never calculated their life insurance needs and only one-quarter of those insured felt extremely confident that they had enough coverage. 

The study also showed communication is an area for further opportunity.  While 62 percent identified family as the number one reason to purchase life insurance, many couples confirmed that they avoid discussing the issue.  Among married respondents, 45 percent had rarely or never talked with their spouse about what would happen to the family finances should one of them pass away. 

"Life insurance is one of the least discussed components of a family's financial plan, yet it plays such an integral role in providing for a secure future," said Butch Britton, CEO of ING U.S. Insurance.  "Without candid conversations among spouses, family members and financial professionals, many Americans risk being underinsured and having inadequate coverage in the event of a loss.  We hope our study and outreach efforts, especially during Life Insurance Awareness Month, can help initiate the necessary conversations that lead to greater protection and, ultimately, greater peace of mind."

According to the findings, respondents were most familiar with the protection benefits of life insurance and they placed the greatest value on the more obvious uses such as replacing lost income (26 percent) and paying off debt (23 percent).  Very few highlighted its value to protect retirement savings (4 percent) or build wealth (1 percent).  Insurance Revealed illustrated that life insurance's unique ability to grow assets is underappreciated.

Coverage Conundrum

Regarding coverage matters, the ING U.S. study found close to half (44 percent) of Americans had little or no confidence that the amount of life insurance coverage they had was sufficient.  Close to one quarter (23 percent) of those between 25 and 34 thought they were too young to purchase life insurance. 

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