- Fun is a chief motivating factor for youths and teens, with 92 and 88 percent of respondents, respectively, pointing to fun as their reason for participating. However, less than 33 percent of adult respondents selected fun as a motivator for health or fitness. Adults are downplaying fun in their activities and are much less active as a result.
- Adults must become more active to inspire future generations—the data shows a direct correlation between the number of activities parents participate in and the number of sports and activities in which their children are involved. For example, 85 percent of parents with children participating in two or more activities indicated they participate in six sports or activities themselves.
- Key blockers for starting and continuing activities in adulthood is a lack of social support and “other priorities”—35 percent of respondents indicated that not knowing anyone else doing an activity limited their desire to participate. This data underscores a key opportunity for activity organizers to grow participation by making events more inherently social—and more fun.
- Adults aren't committing their pocketbooks to actual participation—youth spending on event registration and facility fees is 20% greater than spending on apparel and footwear combined. Adult spending is the opposite, however. This report shows that while the adult apparel and footwear market is certainly crowded, it isn’t translating to more active Americans.
ACTIVE Network And SGMA Reveal Secrets To Inspiring A More Active America
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