PORTLAND, Ore., Sept. 11, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Calkins Media for its ABC-affiliate stations, WAAY (ABC) in Huntsville, AL, and WTXL (ABC) in Tallahassee, FL.
"Rentrak will provide Calkins's stations with more ways to demonstrate the value our audience delivers to agencies and advertisers. Whether it's traditional demographics, the link to Polk Automotive data or the stability of digitally-generated ratings every day of the year, our stations now have better information for communicating the value of our programming and for making programming and marketing decisions," said Mark G. Contreras, Chief Executive Officer of Calkins.
"We are excited to be working with Calkins Media as we continue our local market expansion. Rentrak's ratings information from our massive database currency offers local broadcasters, agencies and direct clients a better, more profitable way to conduct business," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.
As the census-based television ratings currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 20 million televisions.About Rentrak Corporation Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com. About Calkins Media Incorporated Calkins Media Incorporated is a privately-held local media company with television broadcasting, newspaper publishing and interactive properties serving local communities in Florida, Alabama, Georgia, New Jersey and Pennsylvania. The company owns three ABC-affiliated local broadcast stations including WWSB serving Sarasota, Florida, WTXL serving Tallahassee, Florida, and WAAY serving Huntsville, Alabama. In addition to its broadcast holdings, the company publishes five daily newspapers and several weekly newspapers in New Jersey, Pennsylvania and Florida. Calkins Media Incorporated products reach more than 3,000,000 consumers each month across all markets. For more information, please go to www.calkins.com. (Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO) RENTM