NEW YORK ( TheStreet) -- In the smartphone wars between Apple (AAPL - Get Report) and Google (GOOG), it was Apple who fired a shot last month with the removal of YouTube as a featured app from future mobile operating systems. Google has come right back, launching an all-new YouTube app for both the iPhone and iPad, which Apple approved.
Apple said last month the license deal between the two companies had expired, but many believed it was more than that given the history between the two tech titans.
Prior to his death, former Apple CEO Steve Jobs vowed to show Google's Android operating system as a copycat of iOS and use all of the company's cash to defeat it.
"I'm willing to go thermonuclear war on this," Jobs told his biographer, Walter Isaacson, prior to his death.Apple announced in June that it would be replacing Google Maps as part of iOS 6 with its own proprietary mapping system, Apple Maps. Following the removal comments from Apple, Google said then it was working on a new app which it hoped to have approval for shortly. The new app is still not going to be standard on iOS. Currently, the app is geared more towards the iPhone, and an additional app specifically for the iPad will be coming in the next few months. The new app allows users to find videos and channels easier using voice search and query auto-complete. Viewers can also watch all of YouTube's video catalog, including official music videos, something they were not able to do before. Sharing is also easier with the new app, allowing users to post videos to Facebook (FB - Get Report), Twitter, and Google+. Shares of Apple were higher in premarket trading, gaining 0.37% to $665.19, while Google shares were up 0.18% to $702. Interested in more on Google? See TheStreet Ratings' report card for this stock. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Commodity_Bull
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts