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Weight Watchers® Introduces Jessica Simpson In New Fall Campaign

NEW YORK, Sept. 10, 2012 /PRNewswire/ -- Weight Watchers International, Inc. (NYSE: WTW) introduces its newest ambassador, Jessica Simpson, with a fall campaign to begin airing today. The first advertising spots feature Simpson discussing her choice to join Weight Watchers and her initial experience on the Program. Simpson, a new mother to daughter Maxwell, speaks candidly about her struggles and motivation while expressing enthusiasm for the success she has had so far on Weight Watchers.   

"I've tried every diet in the book and realized that this time I'm going to adopt healthy habits that can last a lifetime," said Simpson. "I'm committed to setting a good example for my daughter and to me that means eating the foods I love while learning to control portions and make healthier choices. The eye-opener for me is that for the first time I'm losing weight without feeling deprived. I'm just getting started, but it's working and I feel great."

Each week, Simpson hosts a Weight Watchers meeting at her home where she, along with 13 of her friends and family members, learn from a Weight Watchers Leader and support each other during the process. Like many Weight Watchers members, Simpson along with her family and friends enjoy using the Weight Watchers mobile tools for tracking and recipe planning.

"Jessica has chosen to join Weight Watchers to adopt a healthier lifestyle and we hope this introductory campaign will inspire others to do the same," said Cheryl Callan, Senior Vice President, Weight Watchers. "She has made clear her commitment to learn the skills to make healthy choices and adopt habits that will help her to keep the weight off."

Also debuting this month are television ads featuring Jennifer Hudson and Charles Barkley. In Hudson's ad, titled "Back to You," she appeals to women who have spent their summer taking care of their kids to take advantage of back-to-school time to do something for themselves. Hudson's powerful message invites every woman to "take this time to take care of you." Hudson continues to inspire with her transformative weight loss.

Barkley's ad, shot on location in Los Angeles, features Erik and Eddie, "real guys" who have each lost weight following the plan using Weight Watchers Online. In the spot, the three men discuss how Weight Watchers can help any guy be successful – from an average "Joe" to an NBA Hall of Famer, with Erik and Eddie highlighting the ease and convenience of the online and mobile tools that appeal to so many men. Each campaign was developed by McCann Erickson

"Weight Watchers is a personal experience and if you look at our ambassadors, you'll notice they each reflect a relatable point in that experience," Callan said. "Jennifer is the ultimate success story, someone who has already achieved her goal on the Program; Charles is continuing on his journey, having lost weight and adopted healthier eating habits; and Jessica is at the beginning, dedicated to being successful and inspiring millions, just as Jennifer and Charles have."

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