This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

College Homecoming Is a Score for Local Business Owners

Tanner Wamsley, manager of the Wooden Nickel, a specialty clothing store next to campus, says the store starts preparing for homecoming weekend during the spring ordering season.

"We order a lot of our name brands in orange and if they don't sell it in orange, we ask them to make it," says Wamsley. "We offer a lot of one-of-a-kind items."

Wamsley says that she estimates business increases by 40% during homecoming and all of the dozen employees are required to work throughout the weekend. "We get a lot of alumni, former employees, people who knew the store when they went to school coming back," says Wamsley of the Wooden Nickel, which has been in business since 1976.

In addition to tourists shopping, money is being spent mostly locally on decorations for the Greek houses and the 100+ parade floats that participate in the pre-game parade on Saturday.

Admission to the Harvest Carnival is also a canned food charity event, with the "admission" then donated to Harvest II, a local food pantry. Carter says 10,300 pounds of food were donated in 2010, which accounted for one-fourth of their food donations for the entire year.

"Of course, the hotels are booked months in advance and the restaurants and bars are also busy," says Carter.

Brian Saliba, owner of Freddie Pauls Steakhouse, is an OSU alum, but that isn't the only reason he looks forward to homecoming each year. "It brings the town closer together and gets everyone excited about OSU and a lot of money also flows that weekend," says Saliba. "I wish every other weekend were homecoming."

Saliba says his business increases by an estimated 22% over homecoming weekend including both the restaurant and catering, and all 50 of his employees are expected to be available to work.

"It just keeps getting bigger and better every year," says Saliba.

Carter says the alumni association is currently in the midst of a $1 billion endowment drive, $4 million of which will be used to benefit future homecoming celebrations. They've raised $910 million so far.

The school has been recognized for having "America's Greatest Homecoming Celebration" from the Council for Advancement and Support of Education. "We just want to make sure we can continue the tradition," says Carter.

--By Kerri Fivecoat-Campbell

Follow TheStreet on Twitter and become a fan on Facebook.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 -1.15%
FB $117.58 0.73%
GOOG $693.01 0.29%
TSLA $240.76 -2.81%
YHOO $36.60 0.03%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs