This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Boston Beer Company's Management Presents At Barclays Back To School Conference (Transcript)

And this is, those of you who have been to the conference in previous years, there is a slide that I keep showing, actually first drew it in 1992. This is kind of my sort of simplified dump down to the level that you get after you have a beer understanding of what’s going on in the US beer industry and this is kind of, you could of think of these lines as 40 year moving average.

But if you go back to the US beer business in 1970, 99% of the beer sold in the United States was regular strength domestic beers from a much larger variety of producers than today that you had Pabst and Stroh and (inaudible) and Olympia and Lone Star and Old Style and Natty Boh etcetera.

But 99% of the beer was regular strength domestic beer. The import category was very small, less than 1% and there were no craft brewers. So that was little over 40 years ago. You fast forward today and that scene has changed dramatically. That 99% is down to 24%. The leading brand in the regular strength domestic beer is Budweiser, which may still be the largest brand in the world. In the U.S., they had their last year of growth for that brand, great brand run by a great company, great marketing, frogs, lizards, [wassup], all kind of cool stuff. Their last year growth despite all of that was 1987. Ronald Reagan was President.

They have had 25 consecutive years of decline and it's because of this dynamic, despite everything they’ve done, the consumer has gone away from what was 99% of the business and the consumers gone in two directions. They’ve gone in one direction to light beer and basically the consumer is pretty rational.

Read the rest of this transcript for free on

3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.27 -0.76%
FB $101.00 1.47%
GOOG $684.12 0.89%
TSLA $143.67 -3.09%
YHOO $27.10 1.04%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs