The Boston Beer Company, Inc. (SAM)
Barclays Back to School Conference Call
September 06, 2012, 03:45 pm ET
Jim Koch - Chairman
Alright, good afternoon. Thank you for joining us. We are delighted to welcome back Jim Koch, the founder and brewer at the Boston Beer Company and he is joined by Bill Urich and [Matt Murphy]. Jim founded the company back in 1984 and brings many years of brewing and business experience. Quite honestly, we always look forward to hearing Jim’s perspective on the Beer category, particularly from his unique vantage point and of course we’ll have a chance to share some of Jim’s top quality product.
And with that, I'll hand things over to Jim.
Thank you for coming and I am honored that anybody’s here with Craft in the next room, so if any of you think you are at the Craft presentation, this is Craft Beer; it’s a little different. So, let me, I guess, it wouldn’t be a presentation if I didn’t give you a word from our attorneys, I am about to make different statements; practically, everything I say won’t come true and if you want to know why, you can look at the 10-K and the 10-Q and see all the risk factors.
So, let me just start out with setting the stage for the part of the Beer world that we compete in which is United States and in the past few years, the primary dynamic has been driven by the new appearance of ABI and MillerCoors. Today’s those two global brewers produce 92% of the beer made in America, which is a striking transformation.