Sept. 10, 2012
/PRNewswire/ -- MASTERPIECE, the celebrated PBS drama series known for hit programs such as
, is pleased to announce that Ralph Lauren Corporation is becoming a national corporate sponsor for the series.
It is the first television sponsorship for Ralph Lauren Corporation, a company renowned for perfecting the art of classic American design.
choose MASTERPIECE as their first TV sponsorship is an incredible tribute to our series," said MASTERPIECE executive producer
at WGBH Boston, who noted that MASTERPIECE has won six Emmy® awards for Outstanding Costumes. "Their support will help us maintain the standard of excellence that drew them to MASTERPIECE in the first place."
"We are proud to be associated with MASTERPIECE and public television," said
, Executive Vice President of Advertising, Marketing, and Corporate Communication, Ralph Lauren Corporation. "This is a great partnership with a brand that represents the same commitment to quality and excellence as
In designing a collection, Mr. Lauren tells a story through his clothes by drawing inspiration from everything around him, including MASTERPIECE series such as
. He has always had a true appreciation for the heritage and romance of
and reflects this through his fall 2012 collection which is about modern glamour inspired by timeless character and refined elegance.
's first on-air sponsorship messages will begin on
, with the broadcast of
. The company is planning to create unique spots for the various titles in the MASTERPIECE series.
Recently celebrating its 40th year on PBS, MASTERPIECE is enjoying a significant surge in popularity. Seventeen million viewers tuned into the second season of
, and the viewership for the 2012 MASTERPIECE Classic season showed a 27% gain over 2011.
Fall titles include new episodes of
to the cast. The third season of
joins current MASTERPIECE corporate funder Viking
. Funding for the series also is provided by public television viewers, with additional support from contributors to The MASTERPIECE Trust, created to help ensure the series' future.
MASTERPIECE is presented on PBS by WGBH Boston.
is Executive Producer.
is a Carnival/Masterpiece Co-production, in association with NBCUniversal.
Sherlock, Series 2
is a Hartswood Films Production for BBC Wales, co-produced with MASTERPIECE.
Upstairs Downstairs Season 2
is a BBC/MASTERPIECE Co-Production.
is a Left Bank Pictures, Yellow Bird, TKBC series co-produced with BBC, Degeto, MASTERPIECE, TV4, Riga Film Fund and FiSK.