If we get a ho-hum iPhone reiteration on Wednesday followed by the iPad Mini -- nothing but a reaction to the Amazon threat -- the pain will begin sooner rather than later. That said, even without Steve Jobs, Apple will not go down easy. They have sleeves with more than a pack of cigarettes stuffed in them.
I expect more. We'll likely see more than we expect.
However, If you look toward the middle and end of the decade, there's a ton more uncertainty in Cupertino (can you say Apple TV?) than there is in Seattle.
As Apple sits on obscene amounts of cash, Amazon reinvests heavily in its business. It continues to roll like a perpetual startup with the appropriate mix of tunnel vision, natural ability, calm and reckless abandon.
Amazon doesn't live off of interest like a dying senior citizen. It riffs immortal as it makes the population reconsider the question of which tech company will rule the world.
Wall Street loves stable, well-oiled machines that don't miss. It will run AMZN to $1,000 on confident anticipation of a dynasty by the end of the decade.
At the time of publication, the author held no positions in any of the stocks mentioned in this article
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.