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Armand "The Arm" Ferrante Crowned Best Butcher In The U.S.

BBQ Beef Chile Rub & Coffee Cure for Grilling & Smoking by Chef Tim Byres, SMOKE & Chicken Scratch Restaurants, Dallas TX

Makes 2 1/2 cups

2/3 cup dark brown sugar1/2 cup kosher salt1/3 cup fine-ground dark roast coffee1/3 cup chili powder1/3 cup smoked paprika3 tablespoons granulated sugar2 tablespoons granulated garlic1 tablespoon ground cumin1 teaspoon cayenne pepper

Place all ingredients into a medium mixing bowl. Using your hands, thoroughly mix all ingredients, breaking up any clumps with your fingers. Place in an airtight jar. Use about 2 tablespoons per pound of meat, rubbing it in and refrigerating meat 8 hours or overnight before grilling or smoking.

About Whole Foods Market ® Founded in 1980 in Austin, Texas, Whole Foods Market ( wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 69,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 325 stores in the United States, Canada and the United Kingdom.

 Media Contact: Kate Ottavio, Sharp Communications  ko@sharpthink.com 212.829.0002 ext.124

 Beth Krauss, Whole Foods Market  Beth.Krauss@wholefoods.com 512-542-0380

SOURCE Whole Foods Market

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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