CBL & Associates Properties, Inc. (NYSE: CBL), today announced that several of its shopping centers were honored at the International Council of Shopping Centers (“ICSC”) MAXI Awards Ceremony held on September 5, 2012, during the NOI+ Conference in Orlando, Florida. ICSC recognizes best practices in retail marketing, new media strategies and NOI Enhancement programs. Awards are given to innovative events and programs that add value to shopping centers and companies across the United States.
CBL MAXI Gold winners included the Madison Region in the NOI Enhancement category for its play area sponsorship with Oscar Mayer and the United Way; the Nashville Region in the Cause Marketing category for its work with Chemo Duck; and the St. Louis Region in the PR category for its Random Acts of Kindness program.
CBL MAXI Silver winners included the Carolina Region in the Cause Marketing category for Operation Heartfelt Salute; and CBL Corporate in the Cause Marketing category for its CBL Cares program as well as in the Advertising category for the MORE advertising campaign.
The highlight of the MAXI Award Ceremony was the announcement that, in addition to the MAXI Gold Award for Cause Marketing, Northpark Mall received the ICSC Foundation Community Support Award for tornado relief efforts in Joplin, Missouri. Established in 2006, the Foundation Award program is a worldwide competition that recognizes corporate social responsibility and honors the charitable initiatives of shopping centers that enhance the local communities in which it operates.“Making a positive difference in the communities that we serve has always been a CBL priority,” commented Stephen Lebovitz, CBL’s president and CEO. “I am proud that our marketing and property teams have been recognized for these efforts with such a prestigious honor.” “We are proud to be recognized by our industry peers for programs that support our communities,” said Barb Faucette, vice president - marketing for CBL.