- Two-thirds of media organizations are confident about their future, believing that new distribution platforms offer an unprecedented opportunity for business growth.
- Content itself, not just content services, will become increasingly customized, based on profile attributes of the individual viewer and viewing context.
- New business models and the need for operational effectiveness are increasing the demands placed on media asset management and production infrastructure.
Avid Survey Shows Broadcasters See Revenue Opportunity With New Distribution Channels, Shift To Personalized Audience Experiences
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