IHOP®, America’s favorite breakfast place, today announced a new partnership with The Quaker Oats Company resulting in the creation of a proprietary blend of oatmeal, and the first jointly developed breakfast item between the two iconic brands. This partnership also marks the first time The Quaker Oats Company has ever partnered to create a branded item specifically for the Family Dining restaurant segment. IHOP’s new oatmeal blends three different types of oats to offer unique flavors and textures.
Beginning this week, IHOP will add a choice of oatmeal varieties made with Quaker® Oats, including Super Fruit & Nut Oatmeal, Super Fruit Oatmeal, and Banana & Brown Sugar Oatmeal to their menu. Two of the new varieties feature so called “super fruits,” which, besides being deliciously flavorful, are known to exhibit superb nutrient richness.
“We are excited about our new association with The Quaker Oats Company,” said Natalia Franco, IHOP’s senior vice president, marketing. “By bringing together two beloved food brands, we have created an exciting product that is full of flavor and nutrition.” Franco continued, “IHOP has something to satisfy every taste and diet, and we are committed to continually introducing new, delicious low-calorie and smart options to the menu.”
“Partnering with IHOP, a brand that gets as excited about breakfast as we do, is a natural fit for Quaker,” said Kristina Mangelsdorf, Chief Marketing Officer, PepsiCo Food Service. “For more than 130 years Quaker has been nourishing healthy families with delicious, whole grain foods and we’re excited to continue to innovate and expand the ways in which we serve oatmeal lovers.”“We were delighted to work with Quaker to formulate an oatmeal blend that is hearty, creamy, toasty and uniquely IHOP that meets both our high standards for breakfast foods,” said David Shaw, executive chef, marketing, IHOP. “These new oatmeals, along with our new whole wheat menu items, demonstrate IHOP’s commitment to continually introducing new, delicious low-calorie and smart dining options and we think these new additions will become customer favorites.”
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