DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, today announced an alliance with Bouygues Telecom, where DTS will provide advanced audio solutions for company’s video on demand service, Bbox VOD, delivering to consumers the ultimate on-demand entertainment experience. The Bbox VOD experience will be on display at DTS’ booth at IBC2012 (Booth 2.B50), taking place September 7 – 11, 2012, at the RAI convention centre in Amsterdam.
“We believe that the only way to deliver a compelling home entertainment experience to customers is to provide them with content that has audio that is equally as impressive as the picture,” noted Franck Abihssira, VP Broadband Access, Contents and Services, at Bouygues Telecom. “With DTS’ advanced surround sound solutions, we are able to pack our Bbox Sensation system with the capabilities of delivering a robust audio experience to our customers without any detrimental effect on bandwidth performance.”
According to Nielsen, while television ratings declined, the number of people who viewed an online video increased 84 percent over last year. In response to evolving viewer habits, in June 2012, Bouygues Telecom launched the Bbox Sensation, a system that combines ultra-fast broadband connectivity with a 3D and HD-capable DVR set-top box. The inclusion of DTS sound to the Bbox Sensation enables delivery of 5.1 and 7.1 surround sound audio as part of its VOD service through a conventional stereo connection, ensuring customers get the best possible experience from their television configurations regardless of the broadband connection bandwidth (FTTH, FTTLa and DSL).
“On-demand viewing has become a huge part of the consumer's entertainment experience,” noted Brian Towne, executive vice president and chief operating officer of DTS, Inc. “We remain committed to partnering with companies that recognize and adapt to trends, and providing consumers with an immersive entertainment experience.”Media interested in speaking with a DTS spokesperson should contact: DTS@formulapr.com. For more information, connect with DTS on Facebook, or on Twitter (@DTS_Inc.). About Bouygues Telecom As a full-service electronic communications operator (Mobile, Fixed, TV and Internet), Bouygues Telecom stands out for its innovative products and services and award-winning customer relations serving its 10.9 million Mobile and 1.4 million Fixed broadband customers, which include more than 1.5 million professional & corporate clients. Each day, the company’s 9,800 employees develop solutions aligned with changing customer needs and deliver efficient support.